(Editor’s Note: Before reading this article, go to phonebooth.us to view a few Bell System ads that ran between 1954 and 1966, then return to this page to read the article. Notice that the 1966 ad, the newest of the group, is the only one that carried the AT&T logo. Until then, the Bell System logo was used on all the ads. Notice, too, that all the men and women in the ads were well dressed, even wearing hats, which was typical of the times.)

The Outdoor Phone Booths Never Closed

The ad also signaled the system’s early emphasis on convenience, boasting that they had phone directories, "an ample shelf for packages and handbags" and that the outdoor phone booths never closed. They didn’t have "24/7" to use in those days.

Later ads stressed the convenience offered by the widespread availability of both open and booth pay phones.

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