The Online Business Bureau, based in Washington, D.C., is battling the better-known Better Business Bureau for a larger share of the consumer information and business rating pie. Strong language on the Homepage and About Us page of their website boasts that the OBB is a less expensive, more valuable option for companies seeking third-party ratings and approval.

The Online Business Bureau on the Better Business Bureau

From the About Us page, the Online Business Bureau claims, "The Better Business Bureau charges companies hundreds of dollars each year to become members. The BBB is a private corporation. The BBB needs to collect dues from its members to pay for their large corporate overhead." The statement goes on to say, "The Online Business Bureau is a better alternative for consumers to investigate whether a business is legitimate. Our membership dues are much less than the BBB charges. As a result, many more businesses are willing to join our organization."

What Does a Seal of Approval Mean?

The Online Business Bureau charges companies a one-time membership initiation fee of $47.94, plus a recurring $14.97 monthly membership fee. Applicants receive an instant "green" rating and are given permission to the place the OBB Trusted Site seal on their website.

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