The two best reasons to list a website in a directory are targeted traffic and link popularity. Both of these will help increase SEO by a good margin, and submitting to a directory is a time saver in the long run because it allows one to do both at once.
Those are not the only reasons that directories are helpful, nor is it the only way to achieve both targeted traffic and link popularity. However, it is the best way to achieve those results. Directories exist solely to provide links to other sites. Plus, directories establish links that are trusted by search engines, which is a necessity if SEO is to increase. Also, it is a much less timely process than if one was to list a site on individual subject sites.
Directory Submissions and Targeted Traffic
Any traffic to a site is a good thing, right? Wrong! Site owners want people who are interested in the topics and products to visit a site. If one is selling cell phones and small electronics, one doesn’t want visitors who are looking for a new air conditioner or a bicycle. One wants people who are looking to buy what they are selling or promoting, which means that one wants targeted traffic.
