Many of the bands of today are much too young to remember the Payola Scandal of the Sixties, which essentially revolved around bands having to pay in order to get their songs on the radio. Almost unbelievably, as recently as 2005, there are still allegations of, and investigations into, Payola schemes.

While it is illegal for a terrestrial radio station (read “regular free radio”) to accept payments in order to get a song into rotation, it is not illegal for Internet radio to do the same thing. Fortunately for today’s unsigned bands, the cost to put a song into rotation through digital stream radio can be relatively low, and doing so can increase the band’s exposure and attract fans around the world. This can be a huge boost for the band that is just starting to tour. (See Getting Bands out of Their Own Back Yards for information on starting that process.)

Artist Airplay on the Cheap

Pandora Radio may be the most widely recognized of the Internet stations, but it is not one that allows a band to enroll and immediately have a song placed into rotation. Musicians should consider, instead, streaming radio sites such as Jango.com, which provides a method by which a band can upload photos and biography information in addition to its music. Jango is relatively inexpensive, and charges the band by the number of times it will play a song.

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